Insights
A new player in the second-hand machinery market
| Uli Pecher
KraussMaffei Group takes a stake in the second-hand machinery start-up GINDUMAC
The KraussMaffei Group is expanding its portfolio and digital offering with a stake in the German second-hand machinery start-up GINDUMAC GmbH. The investment provides KraussMaffei Group with the potential to win new customers and enter the second-hand machinery market with digital sales solutions.
Existing customers will also benefit from the investment through a new "Old for New" concept. GINDUMAC, headquartered in Kaiserslautern, Germany, operates globally in the trading of second-hand metal- and plastics processing machinery.
Rent it - don't buy it
“The investment fits very well into our concept of marketing second-hand machinery internationally,” said Dr. Frank Stieler, CEO of the KraussMaffei Group. Through the investment, KraussMaffei will be able to fully map the life cycle of used plastics processing machinery. Furthermore, KraussMaffei will expand its offerings by a rental model for second-hand machinery.
Easy exchange: "Old for New"
KraussMaffei customers in the future will benefit from a „Old for New” concept. With the purchase of a new machine, GINDUMAC will guarantee KraussMaffei customers a fair market price for their used machine. Based on an intelligent data algorithm GINDUMAC is able to evaluate the current market value of any machine within less than 48 hours. Founded in 2016 in Germany, the start-up operates internationally with offices in Germany, Spain and India. With more than 30 employees the company works with a vast network of second-hand machinery specialists worldwide.