Customer focus in action in the new digital age
| Katharina Knaut
Successful debut for KraussMaffei HEY!TALKS
KraussMaffei has launched a new online talk show format, "HEY!TALKS", which brings together plastics specialists from different industries with KraussMaffei experts for interactive exchanges.
A KraussMaffei world premiere took place on the morning of October 21, when the company hosted the first event in the six-part "HEY!TALKS" series. In these half-hour online talkshows, which took place twice a day from October 21 to 23, KraussMaffei experts talked to moderator Thomas Sauermann about new developments in plastics processing and answered questions from participating plastics experts.
Each talk show had its own focus. The spectrum ranged from digitization in service and manufacturing, innovations in extrusion and reaction processing technology to solutions that promote plastics processing in the circular economy. The experts talked about digital services and the possibilities of digital transformation, as well as sustainable solutions for the packaging industry and the opportunities Liquid Silicone Rubber (LSR) offers for silicone and PUR specialists.
Injection molders from the logistics and packaging industry, silicone specialists, compounders, recyclers and polyurethane processors followed the topics with great interest and asked the KraussMaffei experts several questions.
Marketing Manager Mathias Künstner drew a positive conclusion after the events: "HEY!TALKS meet our customers' wishes and needs for condensed information. Minimal time requirement, entertaining, modern and contemporary implementation and interactive design are therefore among the success factors of the new format".
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