Order curve in China points upwards
Interview with Xiaojun Cui, CEO KraussMaffei China

Interview with Xiaojun Cui, CEO of KraussMaffei China, about business in the “new normal”, promising development opportunities and innovative technology.

Text KraussMaffei  Photos KraussMaffei

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Mr. Cui, how has the situation in China changed after the Corona lockdown?

Xiaojun Cui

Despite the corona pandemic and the associated economic fluctuation, we were able to make a profit in the first half of 2020 and book significantly more orders. The upward trend in China is driven by the increasing demand from the automotive, chemical, construction materials, medical, and electronics industries as well as growing needs from the flat, pipe and composite markets in China. For example, we won a significant new order from China Resources Chemical Innovative Materials Co, Ltd. for the production of high-performance PET foam.
In addition, the development of new products and applications such as the PX Agile electric injection molding machine and the ZE Agile extruder are contributing to growth. 

Xiaojun Cui
Xiaojun Cui
CEO KraussMaffei China

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In which market segments do you expect future success?

Cui

We see various growth opportunities in China across the foreseeable megatrends of big infrastructure, renewable energy, 5G, chemical materials, and medical.
We are developing more local products and solutions to satisfy our customers‘ needs. The entire series of PX Agile injection molding machines is being further developed for various applications. The launch of the i-Pul agile integrated pultrusion system is already arousing attention in the renewable energy and construction markets. The local development of ZE Agile is also in full swing.
Digitalization and services have also proven to be a promising trend in China: Our lifecycle service portfolios and digital solutions combined with local expertise will bring a smarter future for us and our customers.

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What role do the environmental service and recycling industry play in China?

Cui

Chinese government has recently stepped up its plastics restriction policy, effective from january 2021, that will restrict usage of non-renewable plastics in China starting with selected cities. This has raised public awareness of the circular economy and its development of related technologies. 
As KraussMaffei, we want to play a pioneering role in developing innovative technology to enable best practices in the circular economy. We are developing biodegradable plastics solutions in partnership with our customers and materials suppliers over here, and look forward to applying suitable compounding products to this application. 

We produce in China for China with German quality according to our motto: "German quality meets Chinese Agility".
Xiaojun Cui, CEO KraussMaffei China

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How has the move to the new plant in Jiaxing contributed to this positive development?

Cui

The move to the new plant in Jiaxing has demonstrated to our customers our full commitment to invest and grow in the Chinese market. We can serve our customers better and faster. We produce in China for China with German quality according to our motto: "German quality meets Chinese Agility".

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How is the development of the corona virus currently in China?

Cui

The coronavirus situation in China remains largely stable, except for some new cases reported in a limited number of provinces. We continue to devote our attention and efforts to nationwide prevention and monitoring. Health and safety is our top priority. We have begun to recover and to drive our business forward in the "new normal".